"What Do You Do?"
Your team gets asked this all the time: in lifts, at weddings, in coffee queues. Can they answer in a way that brings in business?
Feel Familiar?
One person all carrying the relationships and pipeline.
Every pitch. Every coffee. Every event. It's one name against most of the deals. Often while also holding strategy, leadership, and BAU.
Sending other people to events feels like wasted budget
"How was it?" "Fine." "Any leads?" "Not really." You've spent budget. They've spent time. Nothing converts.
Your team feels disconnected from lead generation
Your team meets opportunities for the business all the time answers the most common question forgettably.
88% of people trust recommendations from individuals, even strangers, over brands.
Your employees are your most credible ambassadors, if they can speak well.
Source: Nielsen Global Trust in Advertising
Employee networks are 10x larger
than company follower bases, and when they share, engagement is 8x higher. But only if they can confidently talk about what you do.
Source: LinkedIn & MSLGroup Research
Every Week
Your team is asked "What do you do?" at kids' school pickups, the gym, weddings, coffee queues. Those casual moments? They're business development opportunities. If your team can actually answer.
50% of employees can't articulate what makes their company different from competitors.
That's half your team unable to pitch your unique value.
Source: Harvard Business Review
The AI-Shaped World Is Fast. But Human Speech Is Slowing.
We're getting WORSE at real-time conversation. Since 2020:
68%
of professionals report increased anxiety in face-to-face networking
6+ hours
daily on screens, <30 minutes in spontaneous conversation
AI can draft the email. It cannot read the room, steady your nerves, or establish credibility when you’re put on the spot. We help people retain the ability to organise responses clearly and express ideas in real time, without a screen or script.
Directed Techniques, Not Sales Training
Some sales training can feel quite alienating. Our facilitators have uniquely operated in pipeline-reliant SMEs and are professional directors with credits across theatre, TV and film.
Without direction, even charismatic professionals perform from an echo chamber instinct. We help refine choices, to land a message so it isn’t just heard, but felt, understood and remembered.
We help participants; create a presence that is calming and memorable to buyers or referrers, equip participants with practical techniques to manage imposter syndrome, strengthen vocal presence and enhance physical magnetism, shape the delivery of prepared material so it feels natural and unscripted.
What Your Team Leaves With
Their Communication Style
4 Elevator Pitch Frameworks
Company-Specific Language
Network Map
Body Language Toolkit
15 Magnetic Questions
Muscle Memory
Where We're a bit Different
1
We Work in the PRE-PITCH Space
Most training focuses on the formal moment: the pitch, the boardroom, the conference, the scheduled meeting. We focus on the 90% of opportunities that happen earlier and everywhere else. The unscripted conversations that might put a name tentatively into your "New Lead" column.
2
We Direct rather than Coach
Directors provide rehearsal and precise observation so you can understand how others perceive you. No one is exceptional off the cuff without preparation. The greatest speakers, Obama, Churchill, built their agility through rigorous rehearsal.
We direct those rehearsals and participants leave with muscle memory, not just takeaways.
3
We See Your People as the Message
Every team member, introvert or extrovert, is a living expression of your brand.
We do not mould everyone into the style of the sales team. We refine and strengthen each person’s natural communication style, so they can represent the business with confidence and authenticity.
Generational perspective. Neurodiversity. Culture. Gender. Disability. These factors shape how people communicate. All are assets. We work with them, so your people speak in ways that feel natural to them and credible to others.
4
We Integrate Your Company's Value Proposition
We embed your commercial reality directly into the workshop: what the business does, who you serve, what differentiates you, what a qualified lead actually looks like
Your team learns how to articulate your business clearly and consistently, so everyone can explain what the company does, connect their individual role to its wider mission, and distinguish between a genuine opportunity and a polite conversation.
5
We pretty much Only Offer a Workshop
We don’t design programmes or long consulting engagements. Not because this skill doesn’t warrant in-depth training, but because we’re realistic and pipeline-dependent businesses are busy.
We’ve honed this. We're very good at it. It is bespoke where it matters, streamlined where it should be, and priced for SMEs where lead generation efficacy matters, because we’ve worked in them ourselves.
Investment & What's Included
In-House Corporate Workshop
£200 per participant for teams of 6–16 people
Includes:
SLT Pre-workshop discovery call
Understand your value prop, ideal clients, referral partners
Customised slides
Your company messaging embedded throughout
3-hour immersive workshop
In-person or remote
1:1 Presentation Coaching
Our directors can be used for a one-off refresh before a big pitch or ongoing practice as part of someone's development plan. We work session by session as requested rather than fixed packages.
Refer & Earn
Refer another company and if they book, you get £200 back from your workshop.
Your network becomes your discount. We get more people chatting off screens.
"Having the session tailored to our roles made a huge difference. We could immediately see how the techniques applied to real situations, from structuring what we say to holding people's attention."
— Operations Lead, Consultancy
"The session helped me think about how I show up in the room. It was insightful and supportive, and gave me clear strategies I could use straight away."
— Senior Consultant, Nonprofit
"The mask resonance thing felt a bit silly. But then I used it before an event and THREE people told me I had a warm voice. It works."
— Sales Lead, B Corp
"Highly recommended. It gave our team both practical tools and a space to experiment. The follow-up support made it easier to embed what they learned into their day-to-day work."
Who This Is For
Perfect For:
  • Consultancies and professional services
  • Scale-ups and SMEs where the founder or CEO is carrying most of the business development load
  • Teams with diverse communication styles — introverts, different generational approaches, neurodivergent colleagues, or those who dislike traditional sales training
  • Companies investing in events and wanting more measurable ROI from conferences, networking and industry gatherings
  • Post-pandemic teams who are digitally strong but socially out of practice, and need to rebuild in-person confidence
Not For:
  • Large enterprise teams. We work best with 6–16 participants per session
  • Companies seeking high-pressure sales tactics. That’s not our approach, though we can recommend specialist providers
  • Leaders who want their team to “just be more confident” without changing messaging or habits
  • Organisations seeking motivational uplift rather than measurable communication improvement
Our Directors
Helen
Theatre Director & Consultancy COO
Elizabeth
TV & Video Presenter & Property Investor
Barnaby
West End Actor & B2C CMO
"We believe these human skills are good for business and should be preserved."